Dilema unei alegeri: Marca sau numele comercial
The dilemma of choice: the mark or the tradename

Summary/Abstract: In a world that is constantly changing, updating, fluidizing, the mechanisms for making the best possible decision are under the eternal duel of advantages and disadvantages. If the advantages outweigh the disadvantages, the solution is simple, the choice is made. But what happens if the advantages and disadvantages are at a so-called equality? But what if a choice is easier in the short term than a choice that involves a more complex process, but with much better effects in the future? Under the sign of such questions lies the Dilemma that we want to try to clarify through this research.

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