Онлайн търговията в социалните мрежи: глобална перспектива
Online Commerce In Social Networks: A Global Perspective

Summary/Abstract: The current global aspects of social commerce, as a business model combining online commerce and social networks, are under consideration. Emphasis is placed on the conceptualization of this commercial and social phenomenon and the benefits of social commerce, its successful development and the factors that condition modern trends are highlighted. Some guidelines for increasing sales in social commerce are outlined, as well as the challenges in its development.

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