Pohádka v zajetí soudobé knižní produkce pro děti
A fairy tale in the capture of a contemporary book´s production for children

Summary/Abstract: Traditional, folklore sources in origin, including fairy tales, get to contemporary children in many different ways. We focus just on the book´s way, even if it is very varied in its literary, pictural,and comics form. In connection with commercial success, the fairy tale´s attractivity invites authors to various attitudes, mirroring a special strategy of adaptation, an interpretation of the source,a formal compact, respect to the children´s age, but also a commercial intention. The result means a spectrum of very different shapes, which are more and more in a distance of the original source. The study aims mainly at the non-quality part of book production and its methods, reflecting a special relationship between a word and a picture, a relationship to literary/folklore fairy tales. In the same way, the books reflect an attempt to use the traditional character of fairy tales as a value sui generis for its own edition (commercial mark´s edition e. g.). It follows an actual question about the role of fairy tales in childre´s reading, and a question about how much the fairy tale is still the story, shared between generations.

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