Zastosowanie koncepcji displaying families do analizy wizualnych reprezentacji macierzyństwa na portalu Instagram
Applying the concept of displaying families for the analysis of visual representations of motherhood on Instagram platform

Summary/Abstract: The aim of the article is to present the concept of displaying families by Janet Finch as not only theoretical framework for research on family life and family practices but also an useful methodological inspiration, especially for research on normative patterns, dominant discourses and visual representations of family life.Although researchers are keen to use Finch’s concept as theoretical background for their research, they rarely use it as methodological inspiration. However, when applied at the stage of analysis or even research design, it brings a new perspective on the collected data, as the article’s author shows on example of her research project. Using assumptions that underlie displaying families concept, one hundred of photographs published by popular Polish parenting influencers were collected and their qualitative and quantitative content analysis was performed.Assuming, as Finch stated, that family life and family practices are constantly being displayed, and in order for that process to be successful, those practices must be socially recognized as family practices, article’s author sees photographs published in social media as as an example of displaying maternal practices. Analyzing photographs that are most popular among Instagram users, the aim of the research was not to find what the daily practices of their authors are, but what normative patterns of motherhood are dominant among their audience. The results of the analyses show strong, normative character of traditional family model and the reproduction of traditional division of roles in family.

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