Projekty typu New Project Development leków generycznych w branży farmaceutycznej, czynniki warunkujące ich sukces
New Product Development projects of generic pharmaceuticals in the pharmaceutical industry, factors determining their success

Summary/Abstract: The main aim of the article is to present the characteristic of the NPD (New Product Development) projects taking into consideration pharmaceutical market specific and to indicate the factors that di‐ rectly affects the failures and successes in those projects. A main scheme of NPD process was adopted as a starting point, with the characteristics of the pharmaceutical industry imposed on it. As a result of the above‐described activity was created a summary of the key factors of success and failure at the level of individual projects stages in the pharmaceutical industry, the factors which increases the chances of successful completion of projects.

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