Zniekształcenia i błędy poznawcze a zachowania zakupowe konsumentów – wyniki analizy bibliometrycznej publikacji indeksowanych w bazach Scopus oraz Web of Science
A Cognitive Bias and Consumer Behavior: A Bibliometric Review

Summary/Abstract: The purpose of this article is to identify and review previous research devoted to the issue of cogni- tive distortions in consumer behavior. The dynamic development of information and communication technologies and information overload, as well as the growing importance of consumption in a vir- tual environment, have also changed the scale, specificity, and understanding of cognitive errors ac- companying consumer behavior. Specifically, this problem relates to purchasing decisions in a virtual environment and information overload, which promotes increased susceptibility to manipulation by advertisers. The issues raised in the article have been studied primarily in management science, in- cluding marketing and psychology, particularly in the sub-disciplines of cognitive psychology and so- cial psychology. The article presents the history of research on mental errors, points out the dominant topics in this field, and identifies current areas of interest for researchers. The analysis was based on an analysis of the Scopus and Web of Science database using the R package.

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