Analiza działań na rzecz promocji społecznej odpowiedzialności biznesu w województwie wielkopolskim w latach 2012–2022
Analysis of activities in the field of corporate social responsibility promotion in the Wielkopolskie Voivodship 2012–2022

Summary/Abstract: The article contains an analysis of activities in the field of corporate social responsibility promotion, undertaken in the Wielkopolskie Voivodeship. It’s aim was to verify whether the voivodship follows the CSR promotion model implemented by the central administration, or regional authorities have their own policy in this area. The analysis was carried out on the basis of data containing Wielkopolskie Voivodship companies’ CSR activities (reports), promotion activities in the region- by local authori- ties and NGOs, as well as strategic documents, publications and websites promoting CSR among local entrepreneurs. The article also uses excerpt of author’s own research: ‘Regional activities in the field of CSR promotion among local entrepreneurs’, carried out in March 2022 among all Marshal’s Offices in Poland, including the Marshal’s Office of the Wielkopolska Region. Conducted analyses showed, that the Wielkopolskie Voivodship largely shapes its own CSR promotion policy among local entre- preneurs, engaging activities to promote the idea, a that it has impact on the number of companies that actively undertake CSR actions. However, what’s important for this work, it’s the business and em- ployers’ regional organisations mainly engaged in the promotion of CSR idea, not the local authorities.

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