COMIC INTENTIONS OF RECENT LEXICAL CREATIONS IN THE MEDIA DISCOURSE
COMIC INTENTIONS OF RECENT LEXICAL CREATIONS IN THE MEDIA DISCOURSE

Summary/Abstract: The present paper approaches the issue of lexical creativity in Romanian contemporary media discourse, referring both to a pragmatics and a lexical perspective. In a pragmatics approach, lexical creativity is related to the speaker’s intentions manifest in this type of discourse, while the lexical approach can offer explanations for the comic effects of a series of newly formed words which occur temporarily, especially in journalistic language. The ephemeral existence of the majority of these recent lexical creations, as well as the argotic origin of root word, of affixes use or of certain meanings assigned to words from common Romanian, could be a starting point for proving the existence of a subvariant in media discourse that is a sui-generis slang.

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