SEMANTIC DEVIATIONS IN CONTEMPORARY MASS MEDIA DISCOURSE
SEMANTIC DEVIATIONS IN CONTEMPORARY MASS MEDIA DISCOURSE

Summary/Abstract: The present paper approaches the issue of semantic deviation in Romanian contemporary mass media discourse, referring both to a pragmatics and a lexical perspective. The first part of the paper presents a brief review of various aspects of the dynamics of senses, as this represents a phenomenon which covers a set of semantic changes. Then the present paper aims to identify and explain the most frequent forms of semantic deviations which occur in the public discourse nowadays, with a special attention for the devices that underlie the occurrence of this deviations, so several aspects of semantic deviations are presented in a pragmatic approach. From a strictly linguistic view, these semantic deviations can be considered a result of a manifest internal device for enriching lexis which gets greater and greater importance in contemporary spoken Romanian.

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