MAIN FEATURES OF LOANWORDS’ ADAPTATION IN RUSSIAN LANGUAGE
MAIN FEATURES OF LOANWORDS’ ADAPTATION IN RUSSIAN LANGUAGE

(BASED ON FINANCE AND ECONOMICS TERMINOLOGY)

Summary/Abstract: Nowadays, when the accelerated and unprecedented pace of globalisation leads to an intense intercultural communication, the study of loanwords seems legitimate more than ever. The given article focuses on loanwords of English origin in Russian finance and economics terminology. From the point of view of functional style and register this research field may seem a quite rigid one, but this is a mere impression, since the study of some pragmatic changes that occur in the adaptation process encompasses a wide range of features specific to more than one linguistic segment, actually ranging from scientific to colloquial. Our paper provides a brief, but relevant analysis of various types of loanwords and of the functions they perform in contemporary Russian language for specific purposes. Ultimately, loanwords usage proves to be either a modern imperative, if technological progress is to be considered, or a matter of choice, if taking into account the audience’s personal option for or against such borrowings, according to its own set of cultural values.

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