Stereotypical Factors in Tourism Cover Image

Stereotypical Factors in Tourism
Stereotypical Factors in Tourism

Author(s): Cristina Elena ALBU
Subject(s): Economy
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Stereotype; Autostereotype; Heterestereoptype; Destination image; Country brand; Country of origin effect

Summary/Abstract: International tourism has grown rapidly nowdays, contributing to the growth of the global economy. The purpose of this essay is to identify and analyze stereotypical factors in the development of strategies concerning the offer for the tourism industry: the image of a tourist destination, brand, country of origin and customer behaviour. Documentary study was the research method used: representative articles were analysed, as recent as possible, to determine the factors mentioned above. Professionals in the industry of tourism need to understand cultural differences between tourists, as well as those of the host country, to be able to create tourist reception offers that live up to the standards expected by clients.

  • Issue Year: XV/2013
  • Issue No: 01 (27)
  • Page Range: 5-13
  • Page Count: 9
  • Language: English