ONLINE ADVERTISING – PANDEMIC LESSONS
ONLINE ADVERTISING – PANDEMIC LESSONS

Summary/Abstract: Regardless of the advertising environment, we must take into consideration three essential requirements. The product has to be known, has to be designed in such a way as to differentiate the offer from others already on the market and ads must confirm to those who have already bought the product that they have made the best choice, keeping their interest awake. Unlike advertising on radio, television or in print, online advertising, through social media, for example, allows the selection of the target audience, thus making the entire promotion process more efficient. This paper presents some important elements of online advertising as well as the latest Mediafax Book report for 2021, produced by the Initiative agency, on the Advertising Market in Romania. We will see the trends in the Romanian advertising market and some of the lessons of the pandemic. According to the most recent report on the Romanian advertising market, it passes half a billion euros in 2021. That's over 50 million euros more than last year.

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