ADVERTISING LANGUAGE. ADS IN CINEMA
ADVERTISING LANGUAGE. ADS IN CINEMA
Author(s): Carmen NeamțuSubject(s): Media studies, Theory of Communication, Film / Cinema / Cinematography, Marketing / Advertising
Published by: Editura Arhipelag XXI
Keywords: advertising; commercial advertising; cinema;
Summary/Abstract: The paper follows some theoretical distinctions between the terms of advertising and commercial advertising. The cinema is an environment with high efficiency and moderate costs when it comes to commercials. Cinema is one of the most accessible and attractive ways of escaping from everyday life, which allows a positive perception of advertisements. The captive audience in the cinema makes this medium one of the most effective media. According to SNA Focus, quoted by paginademedia.ro, since the 1970s, studies have shown that cinema has the greatest impact on public, compared to TV, radio, print or outdoor. According to the Media Fact Book analysis, the advertising market will exceed half a billion euros in 2020, for the first time after 2008. After only 12 years, the media industry manages to return to the level of 2008, in terms of investments in advertising. The Romanian media market is expected to reach 514 million euros this year, after in 2019 it registered 487 million euros.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2020
- Issue No: 20
- Page Range: 261-266
- Page Count: 6
- Language: Romanian