НАИВНАЯ ӘКОНОМИКА ВОСТОЧНЫХ СЛАВЯН В ИСТОРИЧЕСКОЙ РЕТРОСПЕКТИВЕ: ЛИНГВОАКСИОЛОГИЧЕСКИЙ ПОДХОД
THE NAIVE HOUSEHOLD ECONOMY OF THE EASTERN SLAVS IN A HISTORICAL RETROSPECTIVE: A LINGUO-AXIOLOGICAL APPROACH

Summary/Abstract: The article examines the semantic dynamics of the concept of “household economy” in the Old Russian language, and establishes cognitive attributes in relation to its logical-rational, figurative-perceptual and value components. The naive household economy, reflected in lexical and phraseological units, contains (explicitly or implicitly) signs of the conceptualization of the East Slavic notion of household economy as an organization of domestic life through the figure of the main, first person. The paper uses the method of semantic-linguistic and linguistic-cultural analysis. The proto-concept “household economy” evolved through the expansion of the semantics and accentuation of the attribute ‘setting in/home improvement’, ‘house keeping’ since new lexemes domoustroystvo, domovodstvo convey the main goal of economic activity. Peripheral attributes verbalized in specific and generalized nominations of household items (skarb, dobro, pozhitki etc.) confirm the stability of the conceptualization of the household economy as an organization of domestic life, and economic activity as an activity to ensure the preservation and increase of household property of the community. The axio-categories of the proto-concept “household economy” are such characteristics of running a household as thrift, careful spending, diligence, and rationality, which would later be verbalized in the lexemes khozyaystvennyy, khozyaystvennik [economic, business manager].

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