THE ADVERTISING DISCOURSE. TESTIMONIALS, STARS AND LIES IN WRITTEN PRESS
THE ADVERTISING DISCOURSE. TESTIMONIALS, STARS AND LIES IN WRITTEN PRESS
Author(s): Carmen NeamțuSubject(s): Media studies, Theory of Communication, Philology, Marketing / Advertising
Published by: Editura Arhipelag XXI
Keywords: advertising discourse; testimonials in ads;
Summary/Abstract: Internet celebrity have emerged over the last decade creating a special culture of online fame. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career. As Crystal Abidin pointed out, the face of internet celebrity is rapidly diversifying and evolving. The paper stops on the classification of advertisements, insisting this time on the advantages and disadvantages of the ads in newspapers and magazines.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2020
- Issue No: 21
- Page Range: 184-193
- Page Count: 10
- Language: Romanian