THE ANIME CULTURE’S MARKET FROM ROMANIA IN THE THRESHOLD OF A NEW DECADE
THE ANIME CULTURE’S MARKET FROM ROMANIA IN THE THRESHOLD OF A NEW DECADE

Summary/Abstract: In the context of globalization, Romania has incorporated in its cultural space, the culture of Japanese origin, called anime, which has led to the opening of a market for its products. Due to TV and later the social networks, the perception of several segments of the population on anime culture has become significant and its products have entered the Romanian entertainment market. At the beginning of a new decade, anime culture has established a well determined cultural and economic place, both locally and internationally. In the context of prefiguration of changes in the structure of the Internet and social networks, with a very important role in the spread of this culture, certain aspects appear that deserve the attention of the researcher.

• Details
• Contents