Изкуственият интелект в търговията с бързооборотни потребителски стоки
Artificial Intelligence in FMCG Retail Sector
Author(s): Irina YovchevaSubject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: artificial intelligence; digital transformation; FMCG retail sector
Summary/Abstract: The paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.
Journal: Научни трудове на УНСС
- Issue Year: 1/2023
- Issue No: 1
- Page Range: 101-114
- Page Count: 13
- Language: Bulgarian