Language features of journalistic and publicizing forms in Croatian news media Cover Image

Jezična obilježja novinarsko-publicističkog stila u hrvatskim tiskanim informativnim medijima
Language features of journalistic and publicizing forms in Croatian news media

Author(s): Andrea Sapunar Knežević, Marijana Togonal
Subject(s): Media studies, Sociolinguistics, South Slavic Languages, Theory of Communication, Stylistics
Published by: Slavistički komitet BiH
Keywords: functional stylistics; journalistic and publicizing style; Croatian standard language; destruction of standard norms; language for printed information;

Summary/Abstract: The Croatian standard language, like other standard languages, is being stratified out of necessity into certain functional styles, so that it would act as a cohesive language element between the idiomatically separated members of certain linguistic communities, and would therefore satisfy various needs of its speakers. For now, the Croatian functional stylistics recognizes five functional styles (Silić 2000), which consist of the journalistic and publicizing functional style, being the dominant style in public communication, the most common linguistic model analysis of Croatian linguists primarily because of its strong influence on the linguistic and cultural awareness of the Croatian language speaker. Besides the newspaper structural usages in which they are subject to in different forms in media discourse, the journalistic and publicizing style has developed a specific relationship toward the standard Croatian language norm. Although the implicit norm determined that the language of public communication and thus the media discourse is the standard language, in practice its norms are often unjustifiably violated, which is then interpreted as an inadequate linguistic knowledge by the author of the media discourse.

  • Issue Year: I/2012
  • Issue No: 1
  • Page Range: 637-644
  • Page Count: 8
  • Language: Croatian