Търговията на дребно навлиза в метавселената
Retail is Entering the Metaverse
Author(s): Septemvrina Kostova, Nikolinka IgnatovaSubject(s): Economy, Marketing / Advertising, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: meta verse; virtual reality; augmented reality; block chain
Summary/Abstract: In the article are the newest categories the retailers used such as: Meta verse, Virtual Reality, Augmented Reality, Voice Interface, Block-chain etc. which help the Retail entering in Meta Verse There are no more borders among VR and AR. The results from the research show that consumers can order from their home or offices but they also can do shopping walking through the stores using the applications on their smart telephones. The retailers have own websites active used in virtual selling. Further are viewed the existing problems and the technological trends of retail developing which are seeking their solvation.
Journal: Научни трудове на УНСС
- Issue Year: 1/2023
- Issue No: 1
- Page Range: 13-22
- Page Count: 10
- Language: Bulgarian