THE INTERNAL INTERPRENEURSHIP AND ENTERPRENEURIAL INTELLIGENCE IN TNC Cover Image

ИНТЕРНО ПРЕДУЗЕТНИШТВО И ПРЕДУЗЕТНИЧКИ ИНТЕЛИЏЕНС У ПОСЛОВАЊУ ТНК
THE INTERNAL INTERPRENEURSHIP AND ENTERPRENEURIAL INTELLIGENCE IN TNC

Author(s): Nikola Vukmirović, Gordana Čenić-Jotanović
Subject(s): National Economy, Supranational / Global Economy, Business Economy / Management, Economic development, Financial Markets, Accounting - Business Administration, Globalization, Socio-Economic Research
Published by: Економски факултет Универзитета у Бањој Луци
Keywords: international corporative enterpreneurship; enterpreneurial risik; enterpreneurial intelligence; globalization; transnational companies; transiton;

Summary/Abstract: The globalization process of the world economy has created changes in terms of principles and standards of the international corporative interpreneurship. The beares of international corporative interpreneurship are mainly transnational companies with the highest dynamics of the internal growth i.e. growth based on innovations and business start-ups and the establishment of new business units within the corporation. The interpreneurship intelligence serves as a means to identify creative enterpreneurial decisions, which is a way to either have a certain model of organizational transformations under control or to implement the enterpreneurial project in a new and different way. Such models have been projected in order to integrate the information flows within the corporation, „to observe and evaluate” previously identified problematic areas in business dealing and provide solutions for the uncovered problems after the data have been filtered by the enterpreneurial team. Such data support the decision process which is related to risky enterpreneurial projects in transnational companies that invest into the countries being in transition. That is especialy related to the new enterpreneurial projects undertaken by the transnational companies in the countries of SE Europe, including B&H.

  • Issue Year: 4/2006
  • Issue No: 4
  • Page Range: 111-150
  • Page Count: 40
  • Language: Bosnian, Croatian, Serbian