New Media: Do they serve us or are we serving them!? Cover Image

Novi mediji: Da li nam služe ili im služimo!?
New Media: Do they serve us or are we serving them!?

Author(s): Mustafa Alendar
Subject(s): Social Sciences, Education, Communication studies, Adult Education, ICT Information and Communications Technologies
Published by: JU ‘’Bosanski kulturni centar Kantona Sarajevo’’
Keywords: New media; Information superhighways; Infotainment; Virtual, cyberspace; On line; Network;

Summary/Abstract: New media arrived at the end of the 1980s with "electronic globalization". Today, they rule the communication sphere. They have changed our understanding of using the media, they have changed the status of the "old" mass media, and they have even influenced the sovereignty of states! What have the new media brought us? Although we use them, which is a big shift compared to the mass media that we did not "use", the new media do not become ours! The needs of new media are commercially imposed. We use new media with the illusion of using them for our own communication needs and purposes, and at the same time turning into consumers of goods and services. It is still difficult to achieve the fulfillment of our civil, fast and competent involvement in the public affairs of our environment.

  • Issue Year: IX/2009
  • Issue No: 1
  • Page Range: 107-117
  • Page Count: 11
  • Language: Bosnian