SERVICE PERCEIVED CONSUMER EQUITY: THEORETICAL AND OPERATIONAL ISSUES
SERVICE PERCEIVED CONSUMER EQUITY: THEORETICAL AND OPERATIONAL ISSUES
Author(s): Florin Lucian IsacSubject(s): Economy, Marketing / Advertising
Published by: Editura Eurostampa
Keywords: consumer; fairness; satisfaction;
Summary/Abstract: The perceived fairness of the consumer is an antecedent of satisfaction less investigated in the literature. The article examines the dimensions of fairness and issues arising in its implementation as an antecedent of satisfaction.
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XXII/2016
- Issue No: 22
- Page Range: 0-0
- Page Count: 8
- Language: English
