PRACTICI LIPSITE DE ETICĂ ÎN COMUNICAREA DE MARKETING
Lack of Ethics in Marketing Communication Practice
Author(s): Florin Lucian IsacSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: ethics; communication; subliminal; marketing
Summary/Abstract: Lack of Ethics in Marketing Communication Practice The paper presents the importance of taking into consideration ethics when a marketer creates his own communication strategy and message. The lack of ethics in marketing communications determines a bad long term image of the product or the firm in the eye of the consumer.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 17/2007
- Issue No: 2
- Page Range: 218-224
- Page Count: 7
- Language: Romanian