COMPETITIVE INTELLIGENCE, TOOL FOR INCREASING THE COMPETITIVENESS
COMPETITIVE INTELLIGENCE, TOOL FOR INCREASING THE COMPETITIVENESS

Summary/Abstract: The purpose of this article is to identify, by considering the specialized literature, how competitive intelligence can be used in an organization as a tool for increasing competitiveness, In order to achieve this objective, the acceptance of the notion of competitiveness and competitive intelligence has been highlighted. The key factors of success and competitive intelligence's role in increasing the competitiveness of the economy have been evaluated. By implementing the competitive intelligence process in an organization, one can obtain a range of capabilities that can significantly influence the growth of competitiveness within firms.

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