Innovation - a Factor for Business Development Cover Image

Иновациите – фактор за развитие на бизнеса
Innovation - a Factor for Business Development

Author(s): Anatoliy Asenov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: innovation process; business management; commerce

Summary/Abstract: The successful development and competitiveness of the modern business unit stems from the connection and interaction between technological innovations and the accelerated development of scientific and applied research. Every company that manages to discover or implement a novelty gains a competitive advantage for a certain period of time. The length of this cycle is equal to the difference between the moment of a technological gap and the diffusion of innovation - the period of adaptation of other participants in the relevant market segment.