KIČ ILI KREATIVNOST
KITSCH OR CREATIVITY

Summary/Abstract: As young people today are most often 'present' online in both communication and teaching, they are overwhelmed by various offers that distract and challenge them. Young people are also subject to the influence of various influencers who impose their values and role models on them and who turn them into their clones. It no longer matters if something suits them and if they really need it, but without any thought they throw themselves into imitation and lose their personality. They do not question the background of the events or the person they are adhering to, they are biased and naïve. They accept incompleteness, distaste and something that others base on them as valuable (the English term sketch -sketch, draft, incompleteness or the German verb etwas verkitschen - secretly subvert, deceive something cheap). In fact, kitsch is everything that tries to be something that is not, a kind of quick response to the need for beautiful or modern. The question is what educational institutions can do and how to teach students quality, culture, creativity, moderation. The educational process should also cover this side of the student’s personality, which is lost in the strong offer and attack on its own creativity. The school should prepare students to “be reasonable and important people” pointed out Stjepan Basariček 140 years ago (Basariček, 1882: 54). “Everything can be education, but education is not everything for a long time”, Liessmann points out. The necessity of a critical attitude towards knowledge, learning about learning and effectively finding the necessary information is an urgent need today.

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