ЕВОЛУЦИЈА ПОСЛОВНЕ ЕТИКE И ДРУШТВЕНО ОДГОВОРНОГ ПОСЛОВАЊА СА ПОСЕБНИМ ОСВРТОМ НА ПЕРИОД ЕКОНОМСКЕ КРИЗЕ
EVOLUTION OF BUSINESS ETHICS AND SOCIALLY RESPONSIBLE BUSINESS WITH SPECIAL REFERENCE TO THE PERIOD OF ECONOMIC CRISIS

Summary/Abstract: Business ethics, simply put, studies business morals. Its evolution has been quite complex. Today, it is widely acknowledged that making profit should not be the sole goal of doing business. The companies should conduct their business in such a way that they simultaneously protect the interests of society and the environment. There are numerous benefits to doing business in an ethical and socially responsible way: the company has a positive image, there is a boost in clients’ trust and new investments, it becomes a desirable place for work, and its employees get more motivated and productive. The company’s management plays the essential role in its implementation of rules, values and principles of business morals. For that purpose, it is useful for a company to create its code of ethics as a written manifest of its ethical values, standards, and appropriate procedures. Ethics committees, as well as ethical representatives are important in this context as well. In order to implement the moral values in the company’s business, the necessary steps are providing the right education and training for its management and employees, but also establishing an effective control system, as well as putting procedures in place for rewarding moral and sanctioning immoral business behavior.

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