VICTOIRE D'EMMANUEL MACRON EN 2022: IMAGE ET POSITIONNEMENT. L'ÉCHEC DES ÉLECTIONS À L'ASSEMBLÉE NATIONALE
EMMANUEL MACRON'S VICTORY 2022: IMAGE AND POSITIONING. FAILURE IN THE ELECTIONS FOR THE NATIONAL ASSEMBLY
Author(s): Aurelia PERU-BALAN, Vitalina BahneanuSubject(s): Social Sciences, Government/Political systems, International relations/trade, Electoral systems, Geopolitics
Published by: Scoala Nationala de Studii Politice si Administrative (SNSPA)
Keywords: Image; Le Pen; Macron; National Assembly; presidential election; positioning;
Summary/Abstract: In this article we aim to make an analysis of the public relations techniques used by Emmanuel Macron's staff in the presidential election of April 2024. We refer to the techniques of positioning distinct from the other competitors and especially from the competitor in the second round, Marine le Pen. We elucidate the context in which the campaign took place - the war in Ukraine and the French presidency of the European Council. We also reflected on President Macron's working visit to Romania and Moldova and the perception of its opportunity, including for personal image consolidation
Journal: Europolity - Continuity and Change in European Governance
- Issue Year: 16/2022
- Issue No: 2
- Page Range: 133-154
- Page Count: 22
- Language: French