Green Shopping: Do Consumers Think About the Environment When Making Purchasing Decisions?
Green Shopping: Do Consumers Think About the Environment When Making Purchasing Decisions?

Summary/Abstract: Purpose: The purpose of this paper is to find out how consumers evaluate eco-aspects when making purchases. Design/methodology/approach: An internet survey of 713 respondents was conducted. The study uses the following statistical tests: Spearman’s Rank Correlation Coefficient, Bivariate Pearson Correlation, Mann-Whitney U Test, Kruskal-Wallis Test, and Chi-Squared Test. Findings: People with children stand out concerning shopping in a planned manner with a shopping list which can help to make informed purchasing decisions and limit unnecessary shopping. The survey shows that people with children are willing to pay more to get a product in preferable packaging. However, the situation looks different when it comes to students. Students, when compared with other social groups, are more reluctant to pay more for better packaging. They also stand out when it comes to social media use – they follow profiles promoting green behaviours. Research limitations/implications: Further research is planned to study the motivations behind environmentally friendly purchasing decisions. Practical implications: The study demonstrates which groups could potentially be targeted with green product offers. Social implications: The outcomes of the survey show how shopping and consumer preferences are evolving. It is very important to take care of the natural environment nowadays. For this reason, companies should strive to produce greener products to help consumers lower their environmental impact. Originality/value: Drawing the correlation between a shopping process and consideration for the natural environment.

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