FROM BODY TO HOLOGRAM. FUTURE THINKING AND ETHICAL ASPECTS OF USING BODY IMAGE IN ENTERTAINMENT INDUSTRY
FROM BODY TO HOLOGRAM. FUTURE THINKING AND ETHICAL ASPECTS OF USING BODY IMAGE IN ENTERTAINMENT INDUSTRY

Summary/Abstract: The present paper is set to investigate the nowadays trend of the technological (holographic) resurrection of celebrities in entertainment industry. The main components of the paper are the inventory of signals in this direction and the ethical considerations. Moreover, we present four futures images, four alternate scenarios of the possible future development and implications of resurrecting celebrities for entertaining purposes. Starting from the nowadays “weak signals” we envisage, our scenarios investigate the extent the phenomenon might take in the nearest two decades. Several questions arise by doing so: What might be the consumers’ perspective on commercially using holograms of deceased celebrities? Is it ethical to commercially use the image of a dead artist and to bring it on the market? Does the possibly indefinite reuse of holograms alter the chances of having new faces in the field? Are we facing a possible gender-based bias? Are women-celebrities more prone to be “brought back”? We are trying to give account on the challenges and conditions in which this new phenomenon is taking place. The examples we selected to illustrate the scope of the paper are both tackling eastern and western perspectives.

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