Consideraţii asupra receptării fenomenului Tove Jansson
Remarks on the Reception of the Tove Jansson Phenomenon

Summary/Abstract: The present article aims to presenting a few aspects of the phenomenon Tove Jansson related to the Romanian reception context, and this is, in our opinion, extremely interesting. The Swedish speaking Finnish author Jansson will bring to the history of Finnish literature a tremendous invigorating new look; a more dynamic and energetic approach to literary arts. She determined a return to innocence and childhood. She is generally known as children literature author, as she became during the time the famous creator of the moomins, and the global wave of support and admiration towards Jansson was to be ever growing and expanding. The moomins were to become world known, the biggest fans being the Scandinavian countries, France and Japan. Globalization and the massive migration of cultural motives, backed up by the media made the proliferation of moomins easier and consequently the number of languages to which the stories have been translated – impressive: 40. We would like to emphasize that such celebrity aura would have never been possible without the success of moomin stories (and films) to the other age groups. So basically, it’s not only about children stories or cartoons. It’s the more general, more eclectic public who grew fonder and fonder of them. Jansson not only saw her books put into animated films, but she was the author of the graphics in her books. As for the Romanian reception field, things develop in a rather peculiar direction. To put it simply, there is none, or second to none. Although huge lovers of animated entertainment, Romanians just hadn’t the chance to appreciate the moomins – weather throughout films or books. As for the Fins, moomins are almost an icon, a symbol of what Finland has best to give to the world in terms of cultural creation.

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