Branje v polimedijskem okolju in (nove) oblike generacijske subjektivacije
Reading in the polymedia environment and (new) forms of generational subjectivation

Summary/Abstract: Through the perspective of the concept of generations and generationally specific digital sociality, the paper analyses the transformation of reading as a practice and as an experience. Based on analysis of interviews with teenagers, it is argued that in today’s polymedia environment users are constantly shifting between platforms and live in constant anticipation of something new, being permanently occupied, and constant affective engagement represent a condition for an algorithmically produced regime of visibility that normalises the distracted multitasking they engage in. In the context of constant digital work, there remains little space for practices beyond social platforms. The authors argue that in the young interviewees’ perception book reading does not hold the status of a cultural authority and that the role played by reading in distributing cultural capital has been reshaped.

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