ХУДОЖЕСТВЕННЫЙ ОБРАЗ-СТЕРЕОТИП И ПРОБЛЕМА АВТОРСТВА
THE ARTISTIC CHARACTER-STEREOTYPE AND THE PROBLEM OF AUTHORSHIP

Summary/Abstract: The article analyses modern author technologies and image-characters that are most adequate to the mass reader’s demand. It is the mechanization of the creative process, calculation of optimal plot schemes on the basis of standard character functions, their stereotypification, calculation of a target audience, calculation of optimal author models in the text. Stereotypification allows us “to form” the mass reader with the preset properties. B. Akunin uses stereotypification but simultaneously subjects it to deconstruction. The writer shows how through perception of a characterstereotype which has been made natural, the reader identifying with it should fall into the imaginary “correctness” of one or the other ideology. Showing the latent techniques of pre-election technologies, Akunin describes in detail how the image- character is projected onto the promoted ideology; and archetypes and stereotypes which already exist in the consciousness are taken as base models. Thus, the communicative stereotype generated from an archetype determines the “agreeing” behavior which regulates social processes.

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