Културни различия в интернационализацията на МСП в Азия
Cultural Differences In Internationalization Of Smes In Asia

Summary/Abstract: Cultural differences in internationalization are defined in Hofstede’s methodology and examined in the internationalization settings in Asia of international small and medium-sized enterprises. The objective is to be determined whether cultural differences exert any effect on the internationalization of enterprises in Asian countries in the context of their internationalization approaches. On the basis of the theoretical review it is deducted that in most cases disregardance of Asian cultural differences can result in negative consequences for the internationalization of small and medium-sized enterprises as well as that the network approach to internationalization dominates in the field. The research paper elucidates the necessity for overcoming cultural differences in internationalization in Asian countries as well as the significance of cultural differences in internationalization approaches.

• Details
• Contents