ФЕЙСБУК КАТО ИНСТРУМЕНТ ЗА МАРКЕТИНГОВИ ИЗМЕРВАНИЯ (НА ПРИМЕРА НА КРЕДИТНИ НЕБАНКОВИ ИНСТИТУЦИИ В БЪЛГАРИЯ)
FACEBOOK USAGE FOR MARKETING MESUREMENTS (BY THE EXAMPLE OF NON-BANKING PERSONAL CREDIT PROVIDERS IN BULGARIA)
Author(s): Ivan PetkovSubject(s): Social Sciences, Economy, Communication studies, Socio-Economic Research
Published by: Синдикат „Висше образование“ – КТ „Подкрепа“
Keywords: Facebook page; Facebook activity; fan page; social network
Summary/Abstract: This article delves into measuring the dynamics of fan activity on the Facebook pages of non-banking personal credit providers in Bulgaria by key indicators for 2022. In order to determine the overall performance of the selected group of pages a comparison between them and a leading Facebook business page is made. On that basis, some key conclusions are drawn and social media marketing strategy guidelines are presented.
Journal: Индустриални отношения и обществено развитие
- Issue Year: 2022
- Issue No: 3
- Page Range: 053-060
- Page Count: 8
- Language: Bulgarian