FACEBOOK USAGE FOR MARKETING MESUREMENTS (BY THE EXAMPLE OF NON-BANKING PERSONAL  CREDIT PROVIDERS IN BULGARIA) Cover Image

ФЕЙСБУК КАТО ИНСТРУМЕНТ ЗА МАРКЕТИНГОВИ ИЗМЕРВАНИЯ (НА ПРИМЕРА НА КРЕДИТНИ НЕБАНКОВИ ИНСТИТУЦИИ В БЪЛГАРИЯ)
FACEBOOK USAGE FOR MARKETING MESUREMENTS (BY THE EXAMPLE OF NON-BANKING PERSONAL CREDIT PROVIDERS IN BULGARIA)

Author(s): Ivan Petkov
Subject(s): Social Sciences, Economy, Communication studies, Socio-Economic Research
Published by: Синдикат „Висше образование“ – КТ „Подкрепа“
Keywords: Facebook page; Facebook activity; fan page; social network

Summary/Abstract: This article delves into measuring the dynamics of fan activity on the Facebook pages of non-banking personal credit providers in Bulgaria by key indicators for 2022. In order to determine the overall performance of the selected group of pages a comparison between them and a leading Facebook business page is made. On that basis, some key conclusions are drawn and social media marketing strategy guidelines are presented.

  • Issue Year: 2022
  • Issue No: 3
  • Page Range: 053-060
  • Page Count: 8
  • Language: Bulgarian