Aktywizacja użytkowników w dobie pandemii COVID-19 przez influencerów na platformie Instagram. Analiza porównawcza wybranych twórców internetowych
Activation of users in the time of the COVID-19 pandemic by influencers on the Instagram platform. Comparative analysis of selected influencers
Author(s): Patrycja ChebaSubject(s): Media studies, Communication studies, Health and medicine and law, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: influencer; user; social media; COVID-19; activation;
Summary/Abstract: The aim of the article is to review and analyze the profiles of three influencers on the Instagram platform, who activated their communities in the virtual space to take real action during the COVID-19 pandemic in Poland. The focus was on the activities of the sex educator Katarzyna Koczułap, the podcasts of Joanna Okuniewska and the youtuber Katarzyna Gandor. The paper presents the results of a comparative analysis conducted with media content analysis, posts published in the first year of the pandemic COVID-19. The conclusions from the conducted research indicate the techniques used to strengthen the message of influencers in social media.
Journal: Studia de Cultura
- Issue Year: 14/2022
- Issue No: 2
- Page Range: 76-93
- Page Count: 18
- Language: Polish