Корпоративната социална отговорност и репутацията на организацията
Corporate Social Responsibility and Organisational Reputation
Author(s): Nikolay KanchevSubject(s): Social Sciences, Economy, Education, Vocational Education, Adult Education, Higher Education , State/Government and Education, Business Ethics, Inclusive Education / Inclusion, Distance learning / e-learning
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: corporate social responsibility; image; loyalty; customers; employees; cost-benefit analysis
Summary/Abstract: This article examines the role of an organization's corporate social responsibility activities as a tool for creating and maintaining a positive image, trust and sense of loyalty among customers. The main elements of corporate social responsibility, its relationship to corporate brand and employee engagement are shown. An analysis of the costs and benefits of corporate social responsibility and its impact on an organisation's financial performance is also discussed.
Journal: Професионално образование
- Issue Year: 24/2022
- Issue No: 4
- Page Range: 369-378
- Page Count: 11
- Language: Bulgarian
- Content File-PDF