Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior
Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior
Author(s): Arvydas Petras Bakanauskas, Edita Kondrotienė, Edita JezukevičienėSubject(s): Psychology, Health and medicine and law, Marketing / Advertising
Published by: Vytauto Didžiojo Universitetas
Keywords: An attitude; Attitude formation; Attitude formation components; Consumer attitudes; Health behavior;
Summary/Abstract: The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2022
- Issue No: 87
- Page Range: 43-66
- Page Count: 24
- Language: English