Специфика и особености на локализирането на ритейл търговците
Specifics and Features of the Localization of Retail Traders
Author(s): Nadezhda DimovaSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Нов български университет
Keywords: consumer behavior; retail; specifics; features; localization; marketing;
Summary/Abstract: Along with the development of digitalization, it is important to develop the possibility for physical development of the localization of retail retailers. Despite the crisis caused by Covid-19, it should not be forgotten that there are still other types of retail formats, not just online. The managerial experience in this field is of key importance for determining and using the peculiarities of the specifics in the localization of the retailers in order to achieve longterm success of the companies.
Journal: Годишник Икономика и бизнес
- Issue Year: 6/2021
- Issue No: 1
- Page Range: 95-102
- Page Count: 8
- Language: Bulgarian