Retoryka rzeczy w duchu zero waste, czyli o pozbawianiu i przywracaniu wartości
The rhetorics of things in the spirit of zero waste, i.e. on the deprivation and the restoration of values

Summary/Abstract: The concept of zero waste, most frequently understood as the idea or the lifestyle consisting in the limitation of waste production through conscious consumption as well as such management of products so as to avoid waste production, may exert impact on the manner of the perception of things. In the first part of the article there has been conducted the analysis of the internationalism zero waste in the Polish ecological discourse (the analysis of meaning). In the further stages there have been presented the ways of perceiving and evaluating things (the identification of the toposes).

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