Representation of Ethnic Diversity in the Collections of Fashion Brands – 2005-2020
Representation of Ethnic Diversity in the Collections of Fashion Brands – 2005-2020

Summary/Abstract: With the gradual development of modern aesthetics, ethnic elements in clothing design are increasingly attracting the attention of consumers. Through the selection of traditional national elements and the combination of modern technology, modern clothing design aims to reach more people, realizing inheriting and advancing the traditional national process. At the same time, redesigning elements such as traditional patterns, styles, modeling, craft techniques through deformation gives a new perspective to modern clothing design.This article aims to reveal the distinction between modern and ethnic by analyzing the national elements in modern clothing design and the application of ethnic elements in the collections of fashion brands in modern clothing design. For this purpose, ethnic collections were examined by making evaluations specific to the collections of fashion brands. These collections were subjected to content analysis and the effects of ethnic elements were revealed.

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