Маркери на разговорност при рекламирането на мода
Conversational markers in fashion advertising

Summary/Abstract: The Bulgarian life style magazines, as part of the new Bulgarian publicism, are characterized by some specific features such as: ‐ aspiration for democratization by using slang, vulgarisms, neologisms etc., ‐ colloquialism; ‐ large invasion of words of foreign origin; ‐ blurring the boundaries between literary language and colloquial speech. These tendencies have been adopted by the advertising discourse for the purposes of the advertising communication. The paper analyzes the colloquial markers in fashion advertisement. Object of observation are the advertising texts, published in the Bulgarian issue of GLAMOUR magazine from January to August 2014. The colloquial markers are studied on different linguistic levels: phonetic, lexical, syntactical and stylistic.

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