Проблемът за евфемизацията на медийната реч в България и политическата коректност
The problem of media speech euphemism in Bulgaria and political correctness

Summary/Abstract: The paper examines different classifications of euphemisms/ dysphemisms – historical (contemporary and sustained euphemisms), semantic (positive and negative types, conscious and unconscious euphemisms, according to semantic categories) and structural (lexical substitutions and through discursive euphemistic strategies; euphemisms according to word formation devices, idioms, lexical origin and frequency, style features) differentiations.

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