RUSSIA’S SOCIO-POLITICAL TV TALK SHOWS AS A PUBLIC OPINION TOOL
RUSSIA’S SOCIO-POLITICAL TV TALK SHOWS AS A PUBLIC OPINION TOOL

Summary/Abstract: The paper investigates Russian socio-political TV talk shows. There is a certain need to comprehend the socio-political situation in the Russian Federation and abroad, which is actualised by the processes of the geopolitical transformation of the surrounding world. The redistribution of the spheres of political influence and the search for a national identity determine the public demand for political programmes, socio-political TV talk shows in particular, which demonstrate high rating indicators in today’s Russia. They indicate a consistently high public interest due to new political and communication challenges as well as an increased desire of the Russian political elites to control the public opinion by cultivating ideological attitudes, which leads to growth of audience loyalty to the current government.

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