Booking.com: A Comparative Study From A Website Localization Perspective Cover Image

Booking.com: A Comparative Study From A Website Localization Perspective
Booking.com: A Comparative Study From A Website Localization Perspective

Author(s): Cristian Lako
Subject(s): Media studies, Computational linguistics, Translation Studies, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: website localization; translation; translation quality; localized web content; online B2C communication;

Summary/Abstract: The paper analyzes the level of localization of two booking.com hotel pages. The study focuses on applying website localization theories from a theoretical perspective. The languages/cultures considered are American English, British English and Romanian.

  • Issue Year: 2014
  • Issue No: 17
  • Page Range: 178-185
  • Page Count: 8
  • Language: English