CONCEPTE ŞI RISCURI PRIVIND PORTOFOLIUL DE MĂRCI
CONCEPTS AND RISKS RELATED TO TRADEMARKS
Author(s): Mihaela-Daciana Boloş, Brăduţ-Vasile BoloşSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Editura University Press Targu Mures
Keywords: trademarks; brands; risks immaterial assets;
Summary/Abstract: We explore issues related to trademarks, from accounting recognition perspective. The research is a conceptual exploration emphasizing some issues on intellectual property interferences with accounting and some aspects that should be considered in audit practice.
Journal: Acta Marisiensis. Seria Oeconomica
- Issue Year: 5/2011
- Issue No: 5
- Page Range: 23-36
- Page Count: 14
- Language: English, Romanian