The Psychological Impact of the Public Service Announcement on a healthy Lifestyle Cover Image

Impactul psihologic al mesajului de interes public, asupra unui stil de viaţă sănătos
The Psychological Impact of the Public Service Announcement on a healthy Lifestyle

Author(s): Maria Dorina Paşca
Subject(s): Psychology, Media studies, Communication studies, Health and medicine and law
Published by: Biblioteca Județeană Mureș
Keywords: message; population; television; style; health;

Summary/Abstract: Media communication is one of the channels through which the message, in our case, of public interest, reaches the receiver and is perceived as such. In this context, the transmitted information is addressed to a particular segment of the population and contains a topic addressed in various situations, but it will always take into account psychologically the target group to which it is addressed. Thus, in the public service announcement, which has as its subject the healthy lifestyle present within the television networks, the results show that the impact of such an educational sequence is aware of and accountable to the population to whom it is addressed, succeeding in a certain pedagogical time to change attitude, and even behavior, in our case to reconsider our healthy lifestyle, taking into account its age peculiarities. Also, the triad: family - school - community manages to get involved in a concrete way when ignoring the importance of a healthy lifestyle can affect even the physio - psycho - pedo - social component of the individual that corresponds to the pattern of an evolutionary sequence of the human species in a certain given situation and not only.

  • Issue Year: XIX/2020
  • Issue No: 18-19
  • Page Range: 408-420
  • Page Count: 13
  • Language: Romanian