Recon Codified Legislation on The Consultation of Ordinary People and The Average Consumer In Different Contexts
Recon Codified Legislation on The Consultation of Ordinary People and The Average Consumer In Different Contexts

Summary/Abstract: The legal construct of the view of the average person in legal relationshipsis based on the premise of differentiation of individual natural persons. Different subjective attributes and personality characteristics may affect the ability of a party of the legal relationship to perform later legal acts. This premise is more pronounced in the field of marketing communication and the conduct of business entities in the economic market at the moment, when we assume that their activities are aimed at arousing the interest of a natural person for their products and services in the position of a consumer. Achieving a firm belief in a particular characteristic of a particular product usually leads to the final step of purchasing that product. Even with this fact in mind, the concept of the average consumer was created in the past, a partial foreshadowing of which is the newly drafted provision of the recodified Civil Code in the form of a "presumption of common abilities". Therefore, in the presented scientific article, the authors deal with the connection of the new provision with the existing concept of the average consumer, while they complete the legal reasoning with the legal practice to the institute of the average consumer. The legal interpretation is complemented by an interdisciplinary excursion to another branch of law to confirm the legal arguments presented.

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