Personnel Marketing During The Pandemic
Personnel Marketing During The Pandemic
Author(s): Pavel Sládek, Ondřej PešekSubject(s): Media studies, Business Economy / Management, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Covid 19; Chatbots; HR marketing; Internet; LinkedIn; Personnel and strategic management; Personnel marketing;
Summary/Abstract: Personnel marketing is focused on active recruiting employees on the labor market. This activity is considered an independent part of marketing with a strong link to personnel and strategic management. Like marketing, which is focused on products and services, HR marketing is focused on the promotion of employees and employers. Today, the Internet is mainly used for personnel marketing. During the pandemic, some companies did not have jobs for their employees. In some areas, on the other hand, companies were unable to find employees. Due to quarantine restrictions, most companies sought employees exclusively through the Internet. During coronavirus, we monitored the situation in the food industry, where companies searched in vain for employees not only from the Czech Republic but also from abroad.
Journal: Marketing Identity
- Issue Year: 9/2021
- Issue No: 1
- Page Range: 599-608
- Page Count: 10
- Language: English