Проучване развитието на туризма в националните курорти на България и прилагане на механизми за устойчиво развитие
Study of the Development of Tourism in the National Resorts of Bulgaria and Implementation of Mechanisms for Sustainable Development

Summary/Abstract: The survey includes a study of the potential for sustainable tourist development of national resorts in Bulgaria and the opportunities for destination management. The main accents are focused on their stages of development, mistakes made in the planning and regulations and setting guidelines for their sustainable development, in accordance with current trends. It is made an in-depth analysis of the marketing macro environment and the factors influencing the development of tourism, as well as SWOT analysis. It involves developing a method for local tourist development of a tourist destination. Consideration has been given to the development of a methodological research framework, analysis and evaluation of tourism potential: external and internal environmental factors, tourism resources, material resources, human resources and administrative capacity. They are all represented as subsystems of the territorial recreation and tourism system. A study of the interconnections between them, the definition of strategic priorities and the proposals for a sustainable tourism development at the local level was carried out. It has been proven that successful sustainable tourism development in the national resorts is related to conducting systematic marketing studies.

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